New Magic Tricks

A needle visibly penetrates a signed coin in this direct, visual, and astonishing effect. "Needle Thru Coin" is a collaboration between...

The world's smallest balloon animals aren't even made from balloons! You'll want Animinimals in your pocket when you do your next in-person or...

Vincent Hedan’s "The Devil’s Tarot" offers a unique approach to mentalism by focusing on the audience’s favorite subject—themselves. Tarot...

A blend of memoir, folklore, and thoughtful musings, Cocktails & Doc Tales traces the remarkable journey of a humble Colorado Rockies bar as it...

Watch the show, then learn the secrets. Due to popular demand, a new option is now available to get unprecedented behind-the-scenes access to Joshua...

One of the most visually stunning and talked-about illusions of recent years has now been releaed for stage and parlor! You will have seen the sucker...

Instantly transform five blank pieces of paper into five, real, examinable bills! You show the blank paper front and back, and then introduce your...

High-quality leather chop cups are hard to find. Thanks to Bond Lee, now you can perform your classic Chop Cup routines with an elegant, classy prop...

The ultimate liquid transformation! You should a bottle of water, and instantly the label changes to a Coke label, the lid changes to a red Coke lid,...

Three freely chosen cards are placed back into the deck and deck is placed into an examined wooden houlette. You walk away from the houlette and the...

Your participant chooses a card from a red-backed deck. After the card is returned, the magician spreads the cards on the table, the selection has...

It's like "Color Match", but with ladybugs! And it's incredibly easy to do! You show a plain ladybug illustration and hand your participant...

"I didn't think it was possible to improve upon perfection! And yet, here it is - more features with zero compromise."Colin Cloud Bend...

"This device is great for the hobbyist & Magician on a budget! Great quality and easy to use!"Nicholas Lawrence A sound effect device...

Predict the future, then alter reality! Six poker chips are introduced with different symbols on each one. You give your participant a prediction...

You know what the future holds... "52 Prediction Pro" is a stunning piece of mental magic, that is incredibly easy to do. You have a...

The "PTC Pro" Pen-through-Coin is a very clever upgrade to a classic magic effect. Traditional versions of this gaff restrict your angles,...

It's Color Match, with no tech to fail! Forget expensive electronics and finicky Bluetooth connections. Here's mentalism that works every single...

"Serpentrick" let's you make a length of rope find a selected card! It's is incredibly versatile. You can open or close with it. You can...

“Phantom 2.0 is fantastic; we used it for a special events at The Magic Circle.”Marvin Berglas "Phantom" is back, and it's better than...

Destroyers is the critically-acclaimed bestselling book of Troy Hooser’s greatest coin and card work. Authored by Joshua Jay, this neo-classic...

Moments is the second major collection of innovative close-up magic from heralded creator and performer Troy Hooser. "Troy Hooser's work in...

Contents The Genii Speak • Jim Steinmeyer Looking at Penn & Teller’s half-century; remembering Ebs; answering the phone Mailbox Readers love...

SMOKE & MIRRORS is the most iconic playing card series from DAN & DAVE, known for its high-quality design and excellent handling, making it...

"That is really beautiful! Congratulations! I REALLY want one"Rocco Silano "Alba" is a new method to manipulate light, in ways...